Fitness for Fitzroy locals who want to stop ghosting their gym.

The done-for-you system to help you build strength, routine, and confidence, even when you’re tired, unmotivated, or starting over (again).

★★★★★ Trusted by 300+ Fitzroy Locals

👉🏻 Learn More
🎯 Your Simple Path to Results

Why We Recommend Everyone Start With the 28-Day Kickstarter

Trying to start a new fitness routine when your life already feels full?

That’s a recipe for decision fatigue, missed sessions, and another plan that never quite sticks.

That’s why we start differently. At BFT Fitzroy, your long-term success is our priority, and the 28-Day Kickstarter is how we get you there.

It’s not about quick fixes that don't stick. It’s about giving you a clear path, taking the mental load off, and helping you create a routine that actually works in your already-busy life.

No guessing. No pressure. Just a proven system to help you feel in control.

Here’s How It Works:

Phase 1: Attend Your Induction Night

Say goodbye to decision fatigue. - We do the thinking for you.

  • Get your personalised plan: We map out your goals and concerns, so you don’t have to figure it out alone
  • Get all the tech sorted: Apps, heart-rate monitor, we’ll get you set up
  • Tour the studio, meet your crew: You’ll feel comfortable and confident before your first workout

You walk in knowing exactly what’s happening, where to go, and who’s with you. No surprises. No overthinking.


Phase 2: Build Momentum

Remove the mental overload. Show up and we’ll take care of the rest.

  • Expert coaching in every session: You don’t have to wonder if you’re doing it right
  • Weekly check-ins: Keeps you consistent without needing motivation to strike
  • Train with people just like you: You’ll feel encouraged, not compared

We give you structure and support so you don’t have to carry it all in your head. Your job? Just get to the session, we’ve got the rest.


Phase 3: Feel the Shift

Finally, a routine that doesn’t feel like one more thing on your to-do list.

  • More energy to keep up with the kids and mental clarity
  • A rhythm that fits into your week without the stress
  • Stronger physically and emotionally

You’ll leave behind the “I should” and step into a routine that feels non-negotiable, not from guilt, but because it finally feels good.

To keep things personal, we limit the number for each intake.

Your 28-Day Kickstarter Includes:

  • Induction Night to Create Your 28-Day Blueprint to build a consistent, guilt-free routine that you can finally stick to.
  • Regular Check-Ins so you feel seen, supported, and understood every step of the way.
  • Goal Setting to create a clear and personalised path for your success from day one.
  • Unlimited Training with Expert Modifications so you can trust your body again and train without fear of injury.
  • BFT³ Heart Rate Technology that gives you certainty your hard work is paying off in real-time.
  • Body Composition Scans to see tangible results that go far beyond the number on the scale.
  • Private Community Group Access so you can find your people and connect with a community that truly gets it.

If you’re ready to make a change that lasts, book your free discovery call now and find out if you are a fit for our 28-Day Kickstarter.

Let’s make exercise the easiest part of your week.

Your Questions, Addressed Head-On.

Q: Do I need to be super-fit to join?

A: Not at all. Most of our 28-Day Kickstarters are building back consistency after a long break. Our expert coaches meet you where you’re at, whether it’s day one or your first week back since 2021.

Q: Isn’t cardio enough to keep weight off?

A: Cardio alone can help, but strength-based training (like BFT) builds lean muscle, boosts metabolism, and gives longer-lasting results. The 28-Day Kickstarter blends both for smarter progress in less time.

Q: What if I feel like fitness people won’t get me?

A: You won’t find shouty trainers or cliquey vibes here. Our coaches are real humans who know your name, ask about your day, and check in if you go quiet. Zero egos, just encouragement.

Q: Isn’t community just a feel-good bonus?

A: Actually, it’s a secret weapon. Research shows training with others improves consistency and motivation, so you stick with it even when your roster changes or motivation dips.

Q: Can I actually make it work before work?

A: Yep, our first sessions start from 5:15 a.m., and they run like clockwork. You’re in, out, and headed to work before your coffee order’s even ready.

Q: I’ve got gym anxiety, will I feel out of place?

A: We get it. That’s why we’ve built a space where you’ll be greeted by name, coached with kindness, and never left standing awkwardly in the corner. You belong here, exactly as you are.

Q: What if I’m just not motivated?

A: That’s normal. Motivation isn’t a requirement here, structure is. You don’t need to feel pumped to show up every day; you just need to show up. The rest is taken care of.

Proof It Works for Fitzroy Locals Just Like You.

"I was so motivated to keep going.”

"BFT Fitzroy is such a great gym to go to, I wasn’t sure if I’d like it, but after the first session, I was so motivated to keep going to the gym and to get fit. All the trainers are amazing and super helpful too!"

- Emma V., Fitzroy

”More than a gym”

"More than a gym, a real community! Also, never been so consistent with any other gym."

- Mei D., Fitzroy

"BFT has easily been the easiest to stay consistent at"

"I’ve tried plenty of gyms before, but BFT has easily been the easiest to stay consistent at. Highly recommend, great culture and staff. "

- Xavier T., Fitzroy

A Note From Our Owner.

"Hi, I’m Chris, owner of BFT Fitzroy. Over the years, I’ve met so many locals who’ve told me they want to get back into training, but life’s just too full, too unpredictable, and gyms are too bloody overwhelming. That’s exactly why we built this space. BFT Fitzroy is here to help you feel strong, seen, and part of something real. The results are great, but what means the most is hearing someone say, “I finally stuck with something… and actually enjoy it."

Chris, Head Trainer, Smiling

Seal, 7 Day Love It Or Leave It Guarantee

If you don't love the energy, the support, and how you feel after your first week, you don't pay. It's that simple.